Yeah, it's been a while since I posted on here. I don't know what happened but once again I probably lost track of time and myself. To be honest, it has not been easy. For 18 months I have been dealing with multiple emotions that I can't seem to shake off. Having my daughter in April of 23 was such a big moment for me but she has only seen her daddy suffer and I do not want to raise her in this world like that.
Lately, I've been really trying to flex my creative muscles while also trying to make sure I am creating the best possible experiences for everyone. But I haven't. I've lost it. I've lost touch with myself too I believe. Our spring drop was one of the most ambitious ever but whether it be timing, the catastrophe that is Facebook/Instagram nerfing us entirely, or maybe our new website confusing people, it has not resonated yet with everyone. We hope it does because it is truly special.
However, this stress and constant worry about our designs and the success of them is getting too much for me to handle. I can't really sit here and continue to worry about everything. I am way too emotionally invested in things and it can be a good thing but I feel like it has become a hinderance lately.
For the time being I have taken a full step back and have moved Narek (Nick) into full control of DREAM operations. I will still be providing advice and creativity, but I think we are going to take a full on team approach in figuring out how we can continue to provide and excel during one of the worst economic times.
I need to find a way to be happy again. Maybe I re-release all the clothes I used to love making when I was happy. Maybe all my old favorite designs come back and everyone can feel my old energy. Maybe I take a full step back for good and carry on my vision in a different way. Who knows anymore, really.
Regardless of my emotions currently, I want you all to know how much I love you all and how much I will always stay by your side. Thank you for always supporting me and my visions.
Signing off for now,
Sammy Dreamin'